Wednesday, April 11, 2012
A Fairy, a Low-Fat Bagel, and a Sack of Hammers
This is a short parable on the importance of text online. Unlike offline media, where peoploe tend to look at pictures and captions before they read the main headings and text, on the web, visitors read the text first. If you don't get the message right, all the time you spent on design is wasted.
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